FTX continues its path toward the sports world as it signed a partnership with Monumental Sports Entertainment (MSE) on Monday. The deal makes it so FTX US will be MSE’s exclusive crypto exchange and non-fungible token partner.
FTX and Monumental Sports Entertainment to Collaborate
Monumental Sports Entertainment (MSE) announced on December 20, that the organization has partnered with FTX US in a “multi-year deal.” The collaboration will make “FTX US the official cryptocurrency exchange and non-fungible token (NFT) partner for MSE and its properties,” MSE said on Monday.
The properties also include the NHL’s Washington Capitals, NBA’s Wizards, WNBA’s Mystics, and Capital City Go-Go, the announcement details. MSE is embracing “next-generation engagement to increase brand awareness,” the company added. With the NFT partnership, the “FTX US NFT platform will have exclusive rights to future NFT drops by Monumental Sports teams.”
MSE was founded by the American businessman, investor, filmmaker, and author, Ted Leonsis who was a former senior executive with America Online (AOL). The company is also the co-owner of Axiomatic, which manages the global esports franchise Team Liquid.
“Monumental Sports & Entertainment is thrilled to be working with FTX to bring the leading cryptocurrency exchange to the most loyal and sophisticated fans in the country,” Jim Van Stone, MSE’s president, business operations, and the firm’s chief commercial officer said in a statement.
The ‘Big Block-Chain’ Campaign and ‘Increasing Digital Asset Awareness’
FTX will be the official presenting partner for a highlight series called: FTX US “Big Block-Chain.” According to the announcement, the Big Block-Chain campaign will be published on social media, in-game announcements, and arena LED signage.
“FTX US will also be featured on the premium, concourse, and arena television networks, maximizing arena patrons’ exposure to the FTX US brand,” MSE’s announcement details.
FTX has made numerous sports partnerships during the last year including sponsoring a Sports Illustrated sweepstakes, signing the Los Angeles Angels Shohei Ohtani as an ambassador, and Tom Brady and supermodel wife Gisele Bündchen as well.
The company has partnered with the Mercedes-AMG Petronas Formula One team, and also added Green Bay Packers Running Back Aaron Jones to the FTX ambassador team. The exchange is the MLB’s official cryptocurrency exchange brand and FTX paid $210 million to rebrand the esports giant TSM.
The announcement concerning the partnership between FTX and MSE is all about increasing awareness as MSE claims the organization “regularly gathers the world’s top leaders, advocates, and influencers at its games and events in the heart of a global city and in the nation’s capital.”
“One of our key goals at FTX US is to continue growing the awareness of digital assets, while also providing users of the FTX US platform with a unique experience,” FTX US vice president of business development, Avi Dabir remarked on the collaboration.
What do you think about MSE and FTX partnering? Do you think advertising with sports teams and athletes increases digital asset awareness? Let us know what you think about this subject in the comments section below.